Thrive
Brain Juice Collective is a purpose-driven ecosystem in Singapore that blends consulting, marketing, education, and innovation to create work that’s both meaningful and measurable. I was brought on to design a high-resolution, print-ready bookmark that included a plantable component, something tactile and symbolic of their mission.
The result is a vibrant piece that aligns with their brand while reflecting values of growth, creativity, innovation, and sustainability. Designed to inspire and invite interaction, the bookmark serves as both a functional keepsake and a living expression of their advocacy, something that can be planted and nurtured, just like their ideas.
CONCEPT 1: THOUGHTS THRIVE
The idea is inspired by the concept that it takes a village to raise a child.
Applying this to the Brain Juice Collective environment, everyone has their own unique skill to bring to the team to create meaningful impact to the society and the causes they rally upon. Just as plants need the basic necessities to thrive, the team also strengthens, nourishes, and gives each other directions to thrive forward.
The word Thrive can be used as a word play to Tribe; Thought Tribe.
CONCEPT 2: IDEAS BLOSSOM
The idea is inspired by the concept is that it takes an idea of a great and strong leader to push the team to the direction to achieve the company’s mission and vision. Sometimes the push is strong, sometimes its soft as a puff.
This also explains the idea of delegation and how the initial ideas of the leader blossoms as every individual contribute to it. The learnings from the leader will always be imprinted on the team which explains the cut out from the design.
