hello, i’m geli! nice to meet you! ✨
i’m a multidisciplinary artist creating purposeful design while i fulfill my dream of traveling the world.
my love for art and design started when i was a kid. i would marvel at beautifully designed greeting cards, posters, and souvenir ephemeras from my parents. this in turn, made me overuse Paint and word art on MS word.
my late papa only used fountain pens for writing and this fuelled my love for calligraphy. i made a career out of making letters dance through calligraphy commissions, conducting calligraphy workshops, doing live calligraphy demos, creating murals, and contributing articles for a book.
throughout my career, i have been blessed to work with companies such as Zig Philippines, FullyBooked, Keds, Typo, Bench, Avon, Manila Fame, Dove, Lerio Chocolate, and She Talks Asia to name a few.
last 2019, i fulfilled my lifelong dream of studying in Shillington and living in New York. it was hands down one of the best memories of my life. after graduation, things have been a great design roller coaster ever since.
featured interviews
Podcast cover image featuring a woman with long black hair and a black graphic t-shirt, smiling against a purple background with white text that reads 'The Design Life Show' and 'Hosted by Jaychrist Teves'. Logos for Apple Podcasts, Spotify, Anchor, Google Podcasts, and Amazon Music are at the bottom.
A woman with long black hair smiling in front of a textured beige wall, wearing a colorful dress with a heart pattern and a gold necklace. The text "Women of the World" is overlaid.
Pink background with black text about existential conversations, discussing finding hope and acting on it during uncertain times. Website address at the bottom.
Instagram Live event titled "Love Talks" on June 8 at 5 PM PHT discussing "Rise from Life's Crisis" with speakers @lovecosio, a co-author on love and marriage, and @gelibalcruz, a Filipino graphic designer and magic maker.
Invitation poster for a live IG event titled 'Creative Conversations' featuring Anina Rubio and Geli Balcruz, scheduled for June 9, 2021, at 8:00 PM, with photos of each speaker.