Zero Gula is a plant-based liquid sweetener rooted in Asia, specifically in the Philippines and Malaysia—its name a nod to the word gula, meaning sugar in Malay. The client asked for a friendly, approachable brand that emphasized their core promise: a zero-guilt companion you can carry anywhere. They also wanted a flexible identity that could evolve as they introduced new flavors to the product line.

I developed a light, energetic brand system that balances clean design with playful personality. The visual identity was built to be both distinctive and agile so that it will be easy to roll out across future flavor variants, packaging and marketing materials while staying true to Zero Gula’s plant-based, on-the-go mission.