Client wanted a rebrand to reflect her belief of a woman’s ever changing nature which is capable of blooming in every season they are in. This is also reflected in the client’s quest for life long learning and development. The client requested that the branding be versatile to emulate the idea of an onward motion, of an energy that is being darted forward and upward, that there is enough space to move and grow, to explore and experiment and to just be free.